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Our Mission

SLFMKR is a modern apothecary and skin care studio dedicated to clean beauty and self-care. We are here to change the definition of self-made; at SLFMKR, to be self-made is to achieve success in your personal health and well-being. And with that, our mission is simple: helping others to take action in improving their health and well-being, from head to toe, inside and out. We are beyond a store—we are here to connect with those seeking to improve their health and lives by providing personalized guidance in their clean living and self-care journeys.

Our Beliefs

We believe in dedicated self-care. We believe in self-care as a cause, and that cause is you. We believe in personalized guidance because self-care is not a one-size-fits-all formula. We believe in you and your ability to be successful in achieving better health, well-being and confidence.

Redefining Standards

We support products that are non-toxic, eco-friendly and cruelty-free while maintaining high efficacy and quality. Our store and our partners stand for self-care, self-worth, self-love and clean living. Navigating the "clean" market can be overwhelming, so we've curated the best brands and products for you.

Fueling Change

Along with helping individuals, we are also committed to lightening our carbon footprint on Mother Earth. From recycling shipping materials to offering products like reusable swabs, we believe many small actions can lead to larger actions and larger actions can lead to impactful change.


Kait Turshen, Founder + Owner

Kait Turshen is a retail entrepreneur and curator based in Shaker Heights, Ohio, and the founder of SLFMKR, a modern clean beauty and self-care apothecary, and Well Stocked, a consciously curated kitchen and home goods store. With a professional background in the New York City fashion and beauty industry, Kait built her career at the intersection of branding, merchandising, and consumer experience before relocating to Northeast Ohio.

Her personal health journey — shaped by a growing focus on wellness, clean living, and the challenges of sourcing non-toxic products outside major metropolitan markets — became the catalyst for entrepreneurship. While living in New York, she embraced clean beauty and holistic self-care. After moving to Cleveland, she found the process fragmented and inaccessible, which inspired her to create a destination for wellness retail.

In 2020, she launched SLFMKR at the Van Aken District in Shaker Heights, Ohio as a highly curated space centered on individualized guidance, education, and elevated clean beauty and self-care, redefining what it means to be “self-made” through personal health and well-being.  The concept later expanded into a second retail store, Well Stocked, opened in 2025 as a natural extension of her philosophy — translating clean, intentional living from beauty into the kitchen and home through thoughtfully selected goods and everyday rituals.

Today, Kait's work blends fashion-industry sensibility with wellness advocacy, creating retail environments that merge aesthetics, education, and conscious consumption while helping customers build healthier, more intentional lifestyles.

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